A new feature on Instagram is similar to those on other social networks if you can believe it. As TechCrunch reports, Instagram is testing “reposts” to display other people’s content on your timeline. Similar to Twitter’s retweets and reshares on Tumblr, Facebook, and TikTok, it’s similar to Twitter retweets.
A social media consultant named Matt Navarra posted images in a Twitter thread on Wednesday spotting the “repost” feature. The Instagram app was in development back in May, showing it has been in development for quite some time.
Instagram users aren’t entirely new to sharing someone else’s post for their own followers to see. It has been possible for users to share public posts with their followers, but only through direct messages and Instagram Stories. Users will no longer have to screenshot a post and repost it or go through another application to share it on their feeds.
My iPhone has a new cross-platform sharing option, along with reposts within your own feed. Similar to TikTok, it’s now pushing the share buttons to Snapchat, Messenger, or WhatsApp instead of direct-to-DM sharing.
An Instagram test shifting to a full-screen AI-powered feed of videos and pictures has been rolled back, but the app remains committed to its transformation into TikTok. To train the suggestion algorithm toward users’ preferences, another recent test allows users to mark multiple posts as “not interested.”.